Mar 19, 2025
Axel Springer weighs sale of marketing business Awin, sources say
German media group Axel Springer is considering a sale of its affiliate marketing unit Awin, according to three people familiar with the matter, following the planned break-up its owners agreed last year. The group has in recent weeks invited banks to pitch for an advisory role to help sell Awin, which helps publishers promote advertisers’ products, two of the people said. A spokesperson for Axel Springer declined to comment.